Q&A: Guri Heli — Envelope1976
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0154, Oslo

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Mon-Fri, 9am-5pm

Q&A: Guri Heli
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Q&A: Guri Heli

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Guri Heli, a well-known Norwegian fashion profile, and an influential promoter for re-use in her social channels. Here is her take on sustainability. 

Who: Guri Heli
Occupation: Fashion profile 
Where: Oslo/Trondheim

Guri is wearing Diaz dress and Sarajevo skirt from our Capsule collection with NET-A-PORTER
Guri is wearing Diaz dress and Sarajevo skirt from our Capsule collection with NET-A-PORTER

You have quite a minimalistic style, what is the essential pieces in your wardrobe?
The colors in my wardrobe is mostly beige, grey, black and white. I don't really have much clothes, but rather use the things I have as much as possible. I love suits and my favorite is a grey suit from Toteme. It is super light and suitable for all seasons. Otherwise, I love basics - white and black t-shirts and thin turtlenecks in high quality wool.

How would you say your style has changed over the years? 
I have become more and more conscious of quality and what feels good against the skin. I am more concerned about reuse, both in clothing and interior. The stuff I don´t use, I sell or give to charity. I buy quality and what I know is going to be used. I can quickly tell whether I like something or not. 

Where do you find your inspiration? 
I find lots of inspiration in yoga, and in music, theater, movies and other people. I get a lot of inspiration through love, friendship and goodness in people.

Envelope1976 is all about sustainability and classic pieces, is there an item that you think never will go out of fashion?
Classic dress pants. High turtlenecks in good quality. Suits.

Guri is wearing Tokyo dress
Guri in Tokyo dress

You travel quite a lot, do you have any go-to items that you always pack?
I almost always pack a suit, because it's so easy to style up or down with accessories.

Winter season is here, what is your best layering-advice for the cold weather?
Run wool on wool on wool. I almost always wear a thin merino high-neck, then a thicker high-neck over and a woolen coat. So awesome.

Reuse of clothes is important to us, do you have any good advice for how to reuse clothes?
Donate what is not used, or give to friends or family who need new clothes, possibly sell on Tise or Finn. 

What do you do to have a greener lifestyle?
I eat almost no meat. I am better at buying less food, and try to only buy what I need. I generally buy less stuff, and sell some clothes on Tise. I also borrow furniture from family instead of buying new. I recycle. I take care of myself through yoga, diet and meditation.

@Guri Heli